The only way you’d have missed the Equilibrium USG live 2012 commercial film coverage on Facebook is if you were in a coma. Thanks to Elisha from Appleavocado and her fury of social media ninja-ing, you were able to follow us by the minute throughout the jam-packed two day photo and video shoot. Here’s a compilation of the Instagr.am action:
It was awesome to actually put some of the first big EQ 2012 plans in motion and see just how many people support the movement, be a part of the filming and follow us all on our social networks to see what was coming next. The shoot spanned two, chilly days but in the end, every bit of the each long day was worth it and I’m so excited to put together the final video for you guys soon! And as per usual with any EQ project the team is involved with, motivation and excitement trump exhaustion any day…so here are some photos (and video above) I took during the commercial shoot to give you guys an even closer look:
To get an in-depth look into what the EQ team did throughout the two days (as well as getting to know a bit more about this year’s campaign called “Find Yours”), check out the play by play and more photos from Edouard Pierre on the Equilibrium USG post. Before running down all the ‘thank yous’, I have to extend my huge gratitude to EQ for letting me be a part of the team this year – it’s an honor to be able to put the UMG stamp on their creativity and provide my input throughout the 2012 campaign. Huge thank yous are also due to:
Videographer/Photographer:
Mike Maravilla of UNSCENE MEDIA GROUP
Photographer:
Edouard Pierre of EDOUARD PIERRE PHOTOGRAPHY
Assistant Videographers/Photographers:
Michio Fukuda, Adrian Domingo
Social Media Guru:
Elisha Rio-Apilado of APPLEAVOCADO
Models:
Edouard Pierre, Michio Fukuda, Elisha Rio-Apilado, Glyph Sputnik, Daryl Swapt, Richard Galvez, Mark Almara, Krissa Rivers, Kevin Penczak, Anthony Galvez, Clifton Raffel, Jarius “Man of God” King, Daniel “Bravemonk” Haywood, Vince “DJ Flipside” Garcia, Julian “Julian on the Radio” Nieh, Suchada “Susie” Chaiyadej, Isela Herrera, Morris Jamlang
Extras:
Thank you for your participation in our car scene as well as the club scene! We very much appreciate your time and effort to make this video happen.
Honda Ruckuses Donated by:
Albert Yau
Daryl Swapt
Cars Donated by:
AJ Gillett: Honda Fit
Allen Castillo: 1995 Toyota “POOPRA” Supra
Richard Galvez: 2003 Mitsubishi Evo 8
Richey Troia: 2007 Infiniti G35s
Krystian Fiedor: 1994 Mazda RX7
Larriz Noguez: 2011 Hyundai Sonata
Mark Olsen: 1990 Nissan 300zx tt
J. Tuazon: 2001 Honda S2000
Kevin Daelo: 2006 Infiniti G35 Coupe
Patrick Sayaphoum: 2005 Toyota Matrix
Jim Jursinic: 2004 Scion XB
Anthony Galvez: 2006 Honda Civic X
Morris Jamlang: 2003 Mitsubishi Evo 8
Bikes Donated by:
The Bike Lane
Locations:
RGB Lounge
The Wormhole
The Bike Lane
The Silver Room
Phil’s Cleaners
Dragonfly Mandarin
Logan Square Skate Park
Chicago Transit Authority (Western & Damen Blue Line)
Mural Background Shots:
YAMS (behind Phil’s Cleaners)
Martin Hershey “Uncle Hek” Sims (RGB Lounge Lower Level)
Rahmaan Statik (behind Silver Room)
Special Thanks:
Goes to Phalkun from EQ for coordinating all this!
As always, be sure to ‘like’ Equilibrium USG, Appleavocado and Unscene Media Group to keep up with the EQ team in 2012!
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