We get a lot of requests for logo design, but often times our clients—especially those that are recognizable—shouldn’t abandon their current look outright. Although it may be an additional constraint for us from a design perspective, we are happy to take on the challenge to bring a more mature, evolved aesthetic to an existing identity.
For eFab Motorsports, we chose a subtle color shift as well as a typeface change to leave behind the “default font” look. The “motorsport” typeface matches the edgy feel that eFab evokes and overall just feels more crisp. Additional color schemes were presented as well for good measure for use on racing car livery, die cut vinyl, or apparel.