Growing up in the ‘burbs in Illinois, North Face backpacks were always the rage. Back in high school, there was nothing cooler than rocking a Yavapai bag with some Doc Martens and carpenter pants. Nothing said suburbs and Dave Matthews Band concerts more than that image right there.
But let’s face it. Most of us aren’t scaling mountains or white water rafting every weekend to really take a North Face bag to its true elements. Most of the time, the craziest weather my 2 NF bags see are some -5 degree days en route to the gym carrying my iPod and a bottled water. HARDCORE!
Now don’t get me wrong…I still love my North Face bags. They will always hold a special place in my heart. But after getting together with Morris from Proper+ again to collaborate, he gave me some deets into a very special project he’s got going on that will make you toss out every backpack you own and buy one of these: Equilibrium USG Bags.
I know a lot of you brand loyals are clenching tight to your nearest and dearest bags right now, but let me break it down for you:
What is a “USG”? “USG” stands for “Urban Survival Gear”. And in practical terms, that means it’s got a lot more practical features than whatever you’re sporting right now. And…ahem…URBAN Survival Gear. That means it will also have some really cool functionality that will really apply to your every day uses/needs. Seriously, I’ll prove it to you. Keep reading.
What makes Equilibrium bags so different? More than being really good looking, the bag is honestly one of the most thought out pieces I’ve ever had the honor to wear. The way that it sits on your shoulders and back are like nothing else I’ve felt before…North Face bags included. The USG nestles effortlessly onto you like it was made for your body. It feels like you can carry 150lbs. in it for 18 hours and not feel tired. More than that, though, the bag is fully customizable, fashionable and modular – which makes it absolutely impossible to get tired of your Equilibrium USG. It changes to fit what you need to carry and what you want it to look like.
By now you might be a bit confused as to what I mean by that. After all, nothing on the market (save for the Miche Bag hahahaha) is customizable at all. The Equilibrium bags do it on a COMPLETELY different level. And if you haven’t already done it out of force of habit, watch the video above to see the USG in action.
The bag is so legit that the Cerritos All Stars are rocking them already. For photographers, DJs and urban activity enthusiasts alike, this bag is the new hotness. Check this out:
I pre-ordered a pack from Morris as soon as I tried one of them on and I can’t WAIT to get mine in! I already took the liberty of designing two Unscene Media skyns to flip flop when mine comes. Morris, hit me up when the shipment lands! Haha.
Free set of Recession Stickers for the first person that knows (and comments below) what the skyn on the right is based off of. Hahaha.
In the meantime, hit up www.equnit.com to check out some sick skyn designs. They’ll be up on the homepage blogroll shortly too, so you can find them easy. Stay tuned!